Birdietime becomes a PGA Partner

We thrilled to announce that we are now officially a partner of The PGA. Under our new PGA Partner status, we will continue our expansion across Great Britain and Ireland.

February 21, 2018

Mikko Back, founder and chief golf officer of Birdietime, has been meeting with The PGA team on several occasions and described the meetings as “energising”.

“It was great to meet with The PGA team. It enabled us to see how aligned we are in our thinking as to how the golf instruction business will evolve in the coming years.”

Mikko went on to add “We want to free up PGA Professionals’ time from boring administrative tasks and let them focus on more profitable and enjoyable activities. Our mission is to help golfers save strokes and enjoy the game more by making instruction services a natural and easily accessible part of playing golf. And as The PGA’s focus is to provide added value to current and future golf professionals, we’re clearly on a joint mission.

Hamish Ferguson, PGA executive director, commercial, commented on the partnership on his part:

“There are big changes taking place within golf and many of them are driven by new technology. This partnership is an example of The PGA moving with the times and making sure PGA Professionals are able to cater for those golfers who want services available 24/7 at the push of a button.

Read the official announcement at the PGA website.